My mission
I'm Saphia, and I design for impact at scale. After working across four countries and multiple complex industries, I've learned that the world's biggest challenges in health, financial access, and behavior change aren't solved by more features but by clearer systems and thoughtful design.
View Case Studies
I speak 4 Languages
I worked across 4 Countries
I have 11 years of experience
My Experience
Experience
Calibrate
IC4 Senior Product Designer — Consumer & Internal Platforms
Led end-to-end design for Calibrate’s GLP-1 program across scheduling, content, coaching, progress, and medication workflows — driving major operational and engagement improvements.
- Led the redesign of the medication workflow, integrating benefit verification and PA automation to cut processing time by ~70% (126 → 38 mins) and increase 24-hour first submission from 75% to 99%.
- Reworked the appointment scheduling experience to give members full control and replace legacy tools, reducing scheduling-related operational work by ~50%.
- Created a cohesive mobile content experience that improved discovery and completion, driving +23% content completion and reducing operational friction.
- Defined a coaching preparation experience with high-signal defaults and progressive personalization, reducing prep time by ~65% and increasing coach capacity by 15–20%.
- Delivered a unified progress system that boosted key engagement behaviors, increasing ≥4x/week tracking by up to +26% across metrics.
WorldRemit
IC4 Senior Product Designer - Growth, Pricing & Payments
Fisher & Paykel Healthcare
IC3 Product Designer - Healthcare Platforms & Connected Devices
My small business
My own commitment to wellness didn’t stop at adults. I wanted children to have access to safe, supportive environments too. That inspired me to create eco-friendly, toxin-free yoga mats designed specifically for kids. The goal was simple: build a product that supports healthy movement, protects growing bodies, and helps families introduce mindful habits. Now trusted by families across Australia and New Zealand.
More About Me
- I’m French-Lebanese, raised in Austria, living in USA.
- A traveler to 24 countries.
- Dog-obsessed (proud Samoyed mom).
- A cook of Arabic, French, and German dishes.
- Deeply into health & wellness.
- Always learning. Endlessly curious.
