Saphia Robson

Led end-to-end design for Calibrate’s GLP-1 program across scheduling, content, coaching, progress, and medication workflows — driving major operational and engagement improvements.

• Led the redesign of the medication workflow, integrating benefit verification and PA automation to cut processing time by ~70% (126 → 38 mins) and increase 24-hour first submission from 75% to 99%.
• Reworked the appointment scheduling experience to give members full control and replace legacy tools, reducing scheduling-related operational work by ~50%.
• Created a cohesive mobile content experience that improved discovery and completion, driving +23% content completion and reducing operational friction.
• Defined a coaching preparation experience with high-signal defaults and progressive personalization, reducing prep time by ~65% and increasing coach capacity by 15–20%.
• Delivered a unified progress system that boosted key engagement behaviors, increasing ≥4x/week tracking by up to +26% across metrics.